The Best-Run Businesses Run SAP

During SAPPHIRE NOW’s day-two keynote, featuring SAP Co-CEO Jim Hagemann Snabe, the packed theater of attendees took to Twitter to tell a very compelling story. In short, SAP’s triple-threat of mobile, cloud and in-memory offerings is making waves. Re-visit the keynote Twitter conversation below and be sure to chime in with your own thoughts. (more…)

Only seven days until SAPPHIRE NOW from Orlando. Have you already figured out how to stay on top of all conversations around Database & Technology (D&T)? (more…)

There are very few tweeting, blogging, marketing, and communicating via social media channels who don’t believe the customer experience through social channels is here to stay. Increasingly, however, the character traits of tweets on twitter get worn in, worn down and they begin to evolve into something fresh and new. How did we get to the latest twitter etiquette from whence we came? (more…)

By conveying a clear, concise, consistent message and allowing customers like Red Bull and Hitachi to also share the limelight, SAP Executive Board Member Vishal Sikka delivered a knockout day two keynote at the SAPPHIRE NOW + SAP TechEd Madrid event. I know what you’re thinking: You work for SAP so of course you’re going to say this. Thankfully, I have social media on my side to back me up. Check out the “best of” Tweets from the keynote below. Did you make the cut? (more…)

SAPPHIRE NOW from Madrid is more “social” than ever with an expanded social media experience connecting over 4,000 attendees at the conference with thousands of online participants. The more we involve you in the social experience the richer it will become for everyone.  Our ambition is to facilitate professional networking and connections among our customers, prospective customers, partners and employees.  Social media enables everyone to do this, so take part and start to experience the benefits of social networking in business.

Here are eight easy steps to get you involved before, during and after the event! (more…)

2011  marks the 15^th anniversary of the SAP Forum Brazil and it promises to be one of the most important business and IT events in Latin America this year. Held in Sao Paulo, Brazil, from March 22 – 24, the event boasts over 40 partner sponsors, 160 sessions, and a solid agenda featuring keynotes, debates, success stories, and international speakers.  (more…)

Since 2001 SAP has brought together its top influencers in a small intimate setting to share, and receive input on, its product strategy and direction.  Last December’s event marked a major change in the ‘social’ coverage of the event where upwards of 50 SAP colleagues participated in leveraging social media to extend the reach of the event beyond the selected few that were invited to participate.  When we set out to plan our social coverage, we had three goals in mind…. (more…)

SAP devoted the second day of SAP Influencer Summit 2010 to its on-demand solutions and roadmap. Presenting to a room full of analysts, bloggers and reporters typing “#sapsummit” into every message they tweeted, Peter Lorenz, executive vice president and corporate officer, kicked off the day with SAP’s perspective on cloud computing for the enterprise. (more…)

It wasn’t a surprise to see this prediction in CIO.com’s top 10 business predictions for 2011: “Real-time analytics will define and drive the real-time organization. As analytics is layered onto the megatrends of cloud, mobile and social, its capacity to create real-time businesses becomes closer than it appears.” In the social arena, Twitter plans to release a real-time analytics dashboard (possibly for free). Tweeters will be able to see what messages have a high number of retweets and conversely which ones don’t catch on.

What’s assumed in the prediction is that analytics goes hand-in-hand with the data on which it is based – and not just that the data enables the analytics. This assumption was made explicit during the SME breakout session at the SAP Influencer Summit.

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