The Best-Run Businesses Run SAP

Since 2001 SAP has brought together its top influencers in a small intimate setting to share, and receive input on, its product strategy and direction.  Last December’s event marked a major change in the ‘social’ coverage of the event where upwards of 50 SAP colleagues participated in leveraging social media to extend the reach of the event beyond the selected few that were invited to participate.  When we set out to plan our social coverage, we had three goals in mind…. (more…)

SAP devoted the second day of SAP Influencer Summit 2010 to its on-demand solutions and roadmap. Presenting to a room full of analysts, bloggers and reporters typing “#sapsummit” into every message they tweeted, Peter Lorenz, executive vice president and corporate officer, kicked off the day with SAP’s perspective on cloud computing for the enterprise. (more…)

This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa Clara, California. Read the rest of the blog.

It wasn’t a surprise to see this prediction in CIO.com’s top 10 business predictions for 2011: “Real-time analytics will define and drive the real-time organization. As analytics is layered onto the megatrends of cloud, mobile and social, its capacity to create real-time businesses becomes closer than it appears.” In the social arena, Twitter plans to release a real-time analytics dashboard (possibly for free). Tweeters will be able to see what messages have a high number of retweets and conversely which ones don’t catch on.

What’s assumed in the prediction is that analytics goes hand-in-hand with the data on which it is based – and not just that the data enables the analytics. This assumption was made explicit during the SME breakout session at the SAP Influencer Summit.

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Yesterday at SAP Influencer Summit 2010, SAP Executive Board Member Vishal Sikka outlined the company’s vision to “simplify, innovate and evolve” customers’ business systems and that message would continue to resonate throughout the remainder of the day’s sessions, which explored how these themes applied to organizations’ on-premise, on-demand and on-device solutions. (more…)

On the first day of SAP Influencer Summit 2010, SAP Executive Board Member Vishal Sikka shared a vision of the future where real-time business is conducted  across enterprises, enabled by real-time data and analytics, mobility and the cloud.

SAP is  a real-time business enabler, with its key 100,000+ customers and their ecosystems. (more…)